Free UTM Builder

Create trackable campaign URLs in seconds for Google Analytics, Meta Ads, email campaigns and more. Add UTM parameters, copy your link and start measuring what actually drives results.

Build your UTM URL

Fill in the campaign parameters below. Your tracking URL updates in real time.

Website URL *

Where should clicks land? Include https://

Campaign Source *utm_source

Campaign Medium *utm_medium

Campaign Name optionalutm_campaign Campaign Content optionalutm_content

Campaign Term optionalutm_termPaid keywords. Skip for organic / social.

TRACKING URL

0/3 required

Your tracking URL will appear here Need at least URL, source & medium

QR CODE

no URL yet

Scan to open

Embed in print, decks, or in-store displays. Each scan still carries your UTM params.

Pro tip. Stick to lowercase and use underscores or hyphens. Mixed case (Summer_Sale vs summer_sale) creates duplicate rows in your analytics.

How to create a UTM link in 3 steps

Generate a trackable campaign URL in under a minute and start measuring exactly where your traffic comes from.

01
Enter your website URL
Paste the destination link your campaign should point to, like your homepage, landing page or product page.
02
Add campaign parameters
Fill in source, medium and campaign name. Optionally add content and term to track creatives and keywords.
03
Copy and use your tracking link
Your UTM URL is built in real time. Copy it with one click and drop it into your ads, emails or social posts.

Why use UTM tracking

Stop guessing where your conversions come from. UTM-tagged links plug straight into Google Analytics and every modern ad platform, so every dollar you spend is measurable.

Better campaign tracking

See which source, medium and campaign actually drives clicks and conversions, not just total traffic.

Cleaner analytics

Consistent UTM tags keep your Google Analytics reports tidy and let you slice traffic by exact channel.

Easy attribution

Attribute every signup, sale or lead back to the exact ad, post or email that brought the visitor in.

Faster marketing workflow

Stop hand-crafting URLs in a spreadsheet. Build, copy and ship UTM links in seconds without errors.

Where teams use UTM links

From paid ads to newsletters, here’s how marketers put UTM-tagged URLs to work across every channel.

Google & Meta Ads

Tag every paid campaign to compare cost-per-conversion across networks, audiences and creatives.

Email campaigns

Track newsletters, drip sequences and broadcasts so you can see which emails actually move the needle.

Social media

Separate organic Instagram, TikTok and LinkedIn traffic from paid placements with clean utm_medium values.

Influencer collabs

Give every partner a unique UTM so you can prove ROI and reward your top performers with confidence.

Affiliate programs

Track affiliate clicks alongside the rest of your channels in Google Analytics, no extra scripts needed.

QR codes & print

Bake a UTM into the URL behind a QR code or vanity link to measure footfall from offline campaigns.

FAQs

What are UTM parameters?

UTM parameters are short tags you add to the end of a URL to tell analytics tools where a visitor came from. The five standard ones are utm_source, utm_medium, utm_campaign, utm_term and utm_content. Google Analytics, Mixpanel, HubSpot and most other platforms read them automatically.

Why should I use UTM tracking?

Without UTMs, all your traffic from social, email and ads gets bucketed together. With UTMs you can answer real questions like which ad creative converts best, which newsletter drove the most signups or whether your TikTok or Instagram audience is more valuable.

How do UTM links work?

A UTM link is a normal URL with extra query parameters appended after a question mark, for example https://yourpage.com/?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale. When someone clicks the link, analytics tools record those parameters next to the visit, so you can group reports by source, medium or campaign.

Can I use this with Google Analytics?

Yes. UTMs are the standard Google Analytics uses to attribute traffic. Any URL you build here works out of the box in Google Analytics 4, Universal Analytics, GTM and any other tool that respects the utm_ convention.

What is utm_source vs utm_medium?

utm_source is the specific platform or publisher sending the traffic (google, facebook, newsletter). utm_medium is the type of channel (cpc, email, social, banner). Source answers "where", medium answers "how". Keep both lowercase and consistent across campaigns so your reports stay clean.

Is this UTM builder free?

Yes. Our UTM builder is 100% free with no signup and no limits. Build as many tracking URLs as you need, for personal or commercial campaigns, without paying anything.

Should UTM parameters be lowercase?

Yes. UTM values are case-sensitive in most analytics tools, so Facebook and facebook show up as two separate sources. Stick to lowercase and use underscores or hyphens instead of spaces to avoid splitting your data.

Is my data stored anywhere?

No. The URL is built entirely in your browser using JavaScript. Your destination URL and campaign values never leave your device and are never sent to our servers.

Build the landing page your UTM links point to

A tracking link is only useful when it lands on a page that converts. Use LanderLab to ship a fast, mobile-friendly landing page in minutes, then send your UTM-tagged traffic to it.

Get Started - it's free

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